In the 2022-23 Premier League season, Arsenal FC bottled up a chance to win their first league title since 2003-04. Nevertheless, the young team recorded an impressive performance to finish the second spot and book a Champions League spot for the first time in the fourth season under their manager Mikel Arteta.
In the last three seasons under Arteta, the London giants finished at an underwhelming fifth spot (2021-22), eighth spot (2020-21), and eighth spot (2019-20). Their lack of Champions League football and inconsistent performance could be attributed to attracting a lesser number of sponsors in comparison to other clubs in the soon-to-be-concluded season.
The Arteta-managed club recorded a sponsorship revenue of £126.3m in the ongoing season, which puts them substantially behind Manchester City, Manchester United, Chelsea, and Liverpool.
The biggest single investment for the club comes from its kit sponsor Adidas at $78.7m per year. Arsenal had signed a multi-year contract with the most loved brand for the Premier League clubs, which will see them as the kit sponsors till the conclusion of the 2023-24 season.
Their stadium is named after their biggest sponsor since 2012, Emirates Airlines. Moreover, the Emirates logo on the shirt is a recognition that the Arsenal fans are recognised. The shirt holds an ‘Emirates – Fly Better’ text across their kits. The deal helps the club raise a massive amount of $56.1m annually while their shirt sleeve sponsors, Visit Rwanda, get them $13.8m every year. Additionally, Visit Rwanda is also the official tourism partner for the club, and the deal was massively criticised by the Rwandan government. But it severed the club sponsor’s well by lifting tourism in Rwanda.
Among their top five sponsors, Socios.com and Sportsbet.io are the two other major sponsors. Even though their per-season sponsorship value is not clear, the top five partners contribute a whopping 91% of the total sponsorship for the club.
Interestingly, Arsenal FC has an Indian connection in sponsorship as the Noida-based Edtech firm Extramarks joined hands with the club as their official learning partner in February 2022. Through this partnership, the club serves its fanbase in India, South Africa, Indonesia, and the Middle East.
The list of Lead Partners for Arsenal in the 2022-23 season includes:
The list of Official Partners for Arsenal in the 2022-23 season includes:
The list of Regional Partners for Arsenal in the 2022-23 season includes:
|Cadbury||Camden Town Brewery||Extra Marks||Labs Group|
Incidentally, in the 2021-22 season, the club lost £45.5 million. It was the first season in 25 years when Arsenal FC failed to qualify for the UEFA European competition.