Connect with us

Cricket

IPL promo starring MS Dhoni red-carded for ‘glorifying violation of traffic values’

An IPL promotional advertisement, starring former India and CSK skipper MS Dhoni has been red-carded by the Advertising Standards Council of India (ASCI). Consumer Unity and Trust Society (CUTS) a road safety organization lodged a complaint citing the ‘glorification of violating traffic rules’. Following this, the council recommended the removal of the ad.

MS Dhoni, in the role of a bus driver, appears to condone violation of traffic safety rules

The controversial ad features MS Dhoni in the role of a bus driver, who stops the bus in traffic the middle of the road. When a traffic policeman approaches and questions the situation, the explanation offered by the bus driver – Dhoni – is “Super over chal rha hai”, which translates to ‘Super over is going on’. The police officer responds with a smile, says ‘Okay Thala’ and drives off, appearing to condone the traffic violation.

The ad promo posted to the Tata IPL’s official Twitter handle was, “When it’s the #TATAIPL, fans can go to any extent to catch the action – kyunki #YehAbNormalHai!” After CUTS loged the complained, the Consumer Complaints Committee(CCC) reviewed the promo in the presence of a member of the advertising company that created it, according to a report bby TOI.

ASCI found the ad was in violation of its code, and his instructed the ad-company responsible for the promo to either modify it or withdraw it completely by April 20. The company has agreed in writing to withdraw it.

This IPL promo is not this year to come under the spotlight for all the wrong reasons. Before the start of the season, the Rajasthan Royals Twitter admin had garnered attention for their interactive posts, memes, and fun banter. Then the admin was apparently fired over a disagreement with RR skipper Sanju Samson, who called out one of their posts – an edited picture of him in a turban and earrings – as offensive. The whole thing turned out to be an elaborate prank, which few found funny.

Commentator Harsha Bhogle vanished from during an Instagram live session, calling out “Kya hua? Kaun hai? Kaha se aa gaye? (What happened! Who are you? Where did you come from?”, and the many viewers were worried that he’d been attacked by a intruder. When Bhogle heard about people worrying for his safety after promo went viral, he apologised immediately and explained that it was a publicity maneuver.

Click to comment

Leave a Reply

Your email address will not be published.

More in Cricket